Indian Journal of Business Management & Technology, ISSN 2319-5797, Volume 8, Number 1/2 (2021): 1 - 8
© Arya PG College (College with Potential for Excellence Status by UGC) & Business Press India Publication, Delhi
http://apcjournals.com, www.aryapgcollege.ac.in

Corporate Communication in Global Context

Ashok Khurana and Iqbal Singh
Assistant Professor, Department of Commerce
2Assistant Professor, Department of Public Administration
Guru Nanak Khalsa College, Yamunanagar (Haryana), India
⃰ Email: omusa7@gmail.com

Abstract

Communication is what one person wants to be in another person’s mind, a mixture of all related things done while building an understanding; thereby involving in systematic, continuous process of speaking, listening, and understanding. Communication can be verbal and non-verbal, which also mixes frequently with signals and noise. Verbal communication is a face to face communication which can be over the phone, or by voice mail. The effectiveness of the verbal communication depends on the tone of the speaker, clarity of speech, volume, speed, body language and the quality of words used in the conversation. Nonverbal communication is a combination of touch icon, front expression, body attitude, speech articulation, etc. The stronger the communication skills, the better the chances of getting hired regardless of the job for which one is applying. One will do better during the interview, as well as on the job.

Keywords: Approval, Growth, Mixture, Non-Verbal, Verbal.

Introduction

Communication refers to the transfer of meaning from person to people. In communication, we use different modes and channels to transmit our experience, as well as we understand and attach the meaning of other people. Communication is an important factor in our daily life, while during most hours of work, we communicate one or the other form. Communication can be verbal and non-verbal, which also mixes frequently with signals and noise. Verbal communication is a face to face communication which can be over the phone, or by voice mail. The elements of verbal communication include your choice, phrase, declarations construction and tone of speech. When combined, these elements draw an image of any of anyone. Most of us do not recognize that part of our communication is associated with a non-linguistic class as faced with the communication of syntax. Non-verbal communication is a combination of touch icon, front expression, body attitude, speech articulation, etc. Non-verbal communication information acts as an adjustment for the administrator that supports the "Team" administrator of an organization. Personal needs, such as approval, growth, achievement and recognition, can be filled with an effective team. The scope of these necessary needs is closely related to the way in which team leaders and team members perceive. Nonverbal communication consists of all messages that are not the words used in communication. In oral communication, these symbolic messages are transferred by intonation, voice tone, generated vocal noise, body gesture, facial expression or pause.
1) Verbal Communication
Verbal communication refers to the use of words for communication purposes. It comprises both oral and written communication. Written communication channel includes executive memos, letters, company newsletters, e-mails, web pages, bulletin board postings, manuals, and reports.
Oral communication channel refers to telephonic conversations, face-to-face meetings, speeches, presentations and videoconferences etc.
A common misconception held by many is that verbal communication is less ambiguous than nonverbal communication. This, however, is not the case. Words often have more than one meaning ascribed to them. Hence, they have different meanings in different context.
The effectiveness of the verbal communication depends on the tone of the speaker, clarity of speech, volume, speed, body language and the quality of words used in the conversation. In the case of the verbal communication, the feedback is immediate since there are a simultaneous transmission and receipt of the message by the sender and receiver respectively.
The sender must keep his speech tone high and clearly audible to all and must design the subject matter keeping the target audience in mind.
The sender should always cross check with the receiver to ensure that the message is understood in absolutely the same way as it was intended. Such communication is more prone to errors as sometimes the words are not sufficient to express the feelings and emotions of a person.
The success of the verbal communication depends not only on the speaking ability of an individual but also on the listening skills. How effectively an individual listens to the subject matter decides the effectiveness of the communication. The verbal communication is applicable in both the formal and informal kind of situations.
Verbal Communication Skills
Effective verbal communication skills include more than just talking. Verbal communication encompasses both how you deliver messages and how you receive them. Communication is a soft skill, and it’s one that is important to every employer. Employees who can interpret messages and act appropriately on the information that they receive have a better chance of excelling on the job. The stronger one's communication skills, the better one's chances of getting hired regardless of the job for which one is applying. One will do better during the interview, as well as on the job.
Verbal Communication Skills at the Workplace
What constitutes effective verbal communication on the job depends on the relationships between communication partners and the work context.
Verbal communication in a work setting takes place between many different individuals and groups such as co- workers, bosses and subordinates, employees, customers, clients, teachers and students, and speakers and their audiences. Verbal communication occurs in many different contexts including training sessions, presentations, group meetings, performance appraisals, one-on-one discussions, interviews, disciplinary sessions, sales pitches, and consulting engagements.
Verbal Communications for Supervisors
The best supervisors don’t merely tell their subordinates what to do and expect them to listen. Instead, they employ active listening skills to understand employee needs and perspectives, engage in verbal negotiation to address and defuse issues, and capitalize upon opportunities to praise individual and team achievement.
Verbal Communications for Team Members
Open and constant lines of communication are vital to team success, particularly when completing quality- and deadlined-critical projects. Strong verbal communications help to ensure that issues will be spotted and resolved in formative stages, averting costly escalation as follows:
• Conveying messages concisely.
• Encouraging reluctant group members to share input.
• Explaining a difficult situation without getting angry.
• Explaining that one needs assistance.
• Paraphrasing to show understanding.
• Posing probing questions to elicit more details about specific issues.
• Receiving criticism without defensiveness.
• Refraining from speaking too often or interrupting others.
• Requesting feedback.
• Stating one’s needs, wants, or feelings without criticizing or blaming
Verbal Communications with Clients
If a large part of one’s work involves one-on-one communications with customers, it’s helpful to have a “gift of gab” particularly if one is sales professional. Keep in mind,that one’s conversations need to be focused upon identifying and addressing one’s clients’ needs; using one’s verbal talents to encourage consultative dialogues and this will ensure positive client relations e.g.
• Anticipating the concerns of others
• Asking for clarification
• Asking open-ended questions to stimulate dialogue
• Calming an agitated customer by recognizing and responding to their complaints
• Emphasizing benefits of a product, service, or proposal to persuade an individual or group
• Noticing non-verbal cues and responding verbally to verify confusion and defuse anger, etc.
Verbal Communications for Presenters
Public speaking is a talent that is honed both through practice and through formal training. Speaking articulately and persuasively to a live audience involves:
• Enunciating each word you speak clearly.
• Introducing the focus of a topic at the beginning of a presentation or interaction.
• Planning communications prior to delivery.
• Projecting one’s voice to fill the room.
• Providing concrete examples to illustrate points.
• Restating important points towards the end of a talk.
• Selecting appropriate language for the audience.
• Speaking at a moderate pace, not too fast or too slowly.
• Speaking confidently but with modesty.
• Summarizing key points made by other speakers.
• Supporting statements with facts and evidence.
• Tailoring messages to different audiences.
• Telling stories to capture an audience.
• Using humor to engage an audience.
2) Nonverbal Communication
Nonverbal communication has a distinct history and serves separate evolutionary functions
from verbal communication. For example, non verbal communication is primarily biologically based while verbal communication is primarily culturally based. This is evidenced by the fact that some nonverbal communication has the same meaning across cultures while no verbal communication systems share that same universal recognizability.
Nonverbal communication also evolved earlier than verbal communication and served an early and important survival function that helped humans later develop verbal communication. While some of our nonverbal communication abilities, like our sense of smell, lost strength as our verbal capacities increased, other abilities like paralanguage and movement have grown alongside verbal complexity. The fact that nonverbal communication is processed by an older part of our brain makes it more instinctual and involuntary than verbal communication.
Nonverbal communication conveys meaning by reinforcing, substituting for, or contradicting verbal communication. Nonverbal communication can substitute for verbal communication in a variety of ways. Nonverbal communication can convey much meaning when verbal communication isn’t effective because of language barriers. Language barriers are present when a person hasn’t yet learned to speak or loses the ability to speak.
For example, babies who have not yet developed language skills make facial expressions, at a few months old, that are similar to those of adults and therefore can generate meaning. People who have developed language skills but can’t use them because they have temporarily or permanently lost them or because they are using incompatible language codes, like in some cross-cultural encounters, can still communicate nonverbally. Although it’s always a good idea to learn some of the local language when you travel, gestures such as pointing or demonstrating the size or shape of something may suffice in basic interactions.
Components of Nonverbal Communication
Nonverbal communication is the message without words received through the medium of gestures, signs, bodily movements, and facial expressions, tone of voice, color, time, space, and style of writing and choice of words. Unlike animals who can communicate their deepest feelings through gestures, we human beings have God’s gift of language to convey our feelings in a structured manner. Yet in our moments of excitement, we need to convey our feelings and emotions of joy, anger, sorrow, love, wonder, hatred etc. by smiling, shouting, patting or using other wordless clues. This is nothing but non-verbal communication. However some non-verbal messages go hand in hand with the verbal messages to convey their full meaning. Basically there are two components of nonverbal (wordless messages) communication:
Kinesics communication: Kinesics communication is a message conveyed through non-verbal acts in the form of body movements such as gestures, winking, smiling, style of dressing and grooming. This type of communication transmits the unstated feelings, attitudes and hidden intentions of the speaker. For example, when a faculty enters in the class room to deliver a lecture, his body movements tells the students whether he is a man of confidence or not. This is nothing but Kinesics communication.
Meta communication: Meta communication includes a message communicated not through words, but along with words. It conveys an implied meaning by the selection and tone of words for example - when one says “work hard to become someone of eminence” This statement offers advice. But the sentence without stating implies that the concerned person is not very hard working and may be idle.
Advantages of Non Verbal Communication
Business owners can gain from learning about nonverbal communication and its potential benefits. The importance of nonverbal communication in business lies in that it can increase the opportunity to interact with colleagues, competitors, clients and potential clients through avenues outside of explicit word choice. Posture, vocal tone and eye contact can deliver subtle messages that reinforce what’s being said to convey consistency and trustworthiness.
Another benefit is that nonverbal communication can help demonstrate confidence, enthusiasm and professionalism through attire choice, active listening cues and the ability to present a message. Nonverbal communication can play a special role in international business settings, where even with the aid of translators, there may be a natural wariness about the accuracy of intentions, and details.
Nonverbal Business Approaches
Record oneself ahead of time and listen to the sound of one’s voice. One’s tone, while being applied during verbal communication, is another form of nonverbal communication. Practice beneficial nonverbal communication through effective eye contact while giving a presentation to large groups of people by alternating various approaches. Scan the audience, make eye contact with different areas of the audience or make four- to five- second eye contact with individual audience members. Rather than standing in one spot during the presentation, stroll around the stage naturally.
Conclusion
It can be concluded that employees who can interpret messages and act appropriately on the information that they receive have a better chance of excelling on the job. The stronger one's communication skills, the better one's chances of getting hired regardless of the job for which one is applying. With effective communication skills, one will do better during the interview, as well as on the job. The nonverbal communication in business is also important as it can increase the opportunity to interact with colleagues, competitors, clients and potential clients through avenues outside of explicit word choice.
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